KEITH URBAN JOINS ST.JUDE AS ARTIST AMBASSADOR

KEITH URBAN JOINS ST.JUDE AS ARTIST AMBASSADOR

St. Jude Children’s Research Hospital, in partnership with four-time Grammy Award winner Keith Urban and Cisco (NASDAQ: CSCO), has announced Connected Caring, a program which creates private, one to one experiences for children battling cancer and other life-threatening diseases via video connections enabled by Cisco technology.

St. Jude patients, and their families, will be connecting with Urban, the founding Artist Ambassador of the Connected Caring program, who will ‘meet’ and spend time with each other sharing personal stories and musical moments. Cisco’s video collaboration technologies, including TelePresence and Jabber, are designed to lift spirits and to provide comfort and hope to as many St. Jude patients as possible.

“At Cisco, we believe our true value is not in what we make, but what we make possible. With Connected Caring, we set out to create a program that would utilize Cisco Telepresence technology to connect passionate people, like Keith, with the children of St. Jude,” said Chuck Robbins, CEO, Cisco. “This program creates meaningful connections that have an extraordinary impact for children battling serious illness.”

“I’ve had a long relationship with St. Jude and the incredible team there,” said Urban. “Now with this new partnership with Cisco and their Connected Caring Program, we’re going to take it to another level. It’s quite extraordinary. No matter where I am in the world it’s like I’m in the room with the kids and their families in Memphis. I’m so grateful for this opportunity to do what I can to help everyone feel connected.”

“Keith Urban has been a long-time supporter of St. Jude Children’s Research Hospital, so it was a natural fit for us to partner with him and Cisco on the Connected Caring platform,” said Richard Shadyac Jr., President and Chief Executive Officer of ALSAC/St. Jude Children’s Research Hospital. “Thanks to the Cisco Telepresence technology, Keith will be able to connect directly with our patient families to sing them happy birthday, share an encouraging word, and help take their mind off of their illness for a little while. We are grateful to Cisco and Keith for this amazing opportunity to provide powerful human connections to children who are battling cancer and other life-threatening diseases.”

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Unlike any other hospital, the majority of funding for St. Jude comes from individual contributions. Thanks to generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food because all a family should worry about is helping their child live.