Keith And PEOPLE.com To Launch Contest To Create Network TV Commercial Spot For Phoenix By Keith Urban Cologne
On October 4th, Keith, in conjunction with PEOPLE.com, the leading celebrity news site, will launch a nationwide contest to create a thirty second commercial spot for Keith's new men’s cologne, PHOENIX by Keith Urban. The Grand Prize Winner will be hand selected by Keith and their commercial will be broadcast on national network television after the conclusion of the promotion. In addition, the winner will receive tickets and airfare to a Keith Urban concert in 2012 and a PHOENIX gift pack including cologne, after shave, body wash and wrist watch. PEOPLE.com will serve as the exclusive partner for the contest.
Fans will be invited to create their own commercial spot for the cologne. Information on how to submit entries can be found HERE >>
The contest will begin on October 4th and will run through November 11th with the winner to be announced on November 14th.
PHOENIX by Keith Urban is a rich, masculine scent infused with cognac and plum and can be described as a “woody oriental” fragrance. The scent is not only reflective of Keith’s personal triumphs, but is also an expression of his spirit. The phoenix symbol resonates with Keith for its immortality and ability to renew and be reborn. PHOENIX will launch internationally to mass-market retailers, including CVS, Rite-Aid and Sears in the U.S., Shopper’s Drug Mart in Canada and Target and David Jones in Australia, beginning in October. The price point ranges from $24-$48.
For more information on PHOENIX by Keith Urban click HERE >>